Westport is the acknowledged leader in digital and social media strategy, pioneering online campaigns that advance thought leadership, build reputations, change minds, and bulletproof brands.
Westport’s integrated approach to managing successful campaigns and long term brand and issue management programs encompasses a full suite of online services, including:
- Blog Creation and Management: creation and management of blogs promoting services, products, or personalities.
- Social Networking Site Creation and Management: creation and management of profiles on social networking sites such as MySpace, Facebook, Twitter, YouTube, etc.
- Site Traffic Monitoring and Pay Per Click Advertising: Insertion of Google Analytics code on web pages to monitor and improve site traffic, and implementation of a Google Adwords Campaign to promote services
- Customized Outreach to Bloggers: reaching out to bloggers in specific niches and requesting reviews, mentions, or requesting links
- Submission of News/Product Launches to Social Bookmarking Sites or Online Promotional Sites: to promote upcoming events and/or product launches to calendars, listings, or editorials to increase online visibility
- Writing Services: creation of press kits, biographies, look books, press releases, marketing campaigns, pitch letters and website copy
- Search Engine Optimization
- Search Engine Marketing
- Website Content Writing
- Social Media Content Development